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- “To Help The World Invest - Better.” Why each word matters: To Help: There are many ways to help. Some active, some passive. Teaching, leading, listening, collaborating, competing, etc. The World: We’re aiming high. This inspires us to serve as many people as possible and compels us to pursue global services. Invest: When we talk about investing, we’re not limited to stocks. Any resource spent, any future planned for. Better: Whatever we do, we should do it better than our competitors, and better than we’ve done in the past. Ever higher!