Corporate Values: The Difference Between Posturing and Action with Sally Sosa of IDEO
We’ve all witnessed companies that merely pay lip service to company values. IDEO, on the other hand, leverages the organization’s values in everything they do. Sally Sosa, Global Talent Director of Culture and Communications, explains how IDEO’s values help create alignment. This alignment impacts the product, brand, customer experience, and team. She also uncovers tips for bringing people “along on the journey,” so that they feel ownership over new initiatives.